From the Desk of: Randy Goldberg, Bombas Co-Founder


I grew up dreaming of being
in the sock business.

Kidding. Not sure anyone ever has, right? My first paying job was at a bagel shop back in Baltimore when I was a teenager.

But I started my career as a copywriter and as a brand strategist.

I was at creative agencies like Big Spaceship. In 2007, I ended up at a media company running an editorial team and internal agency, which is where I met Dave, one of Bombas’s co-founders. One day, after Dave saw a quote on Facebook, he came over to my desk asking, “Did you know that socks are the number one most requested clothing item in homeless shelters?”, and the rest, you could say, is Bombas history.

Bombas baking racks

Bombas baking racks

I used to have a “proper desk” here, but I never used it.

So my other Bombas co-founder, Aaron, and I turned a conference room into a creative war room. There are baking racks in here because that’s how we organize socks and product samples around the office. Generally, I try to keep things pretty clear on the table, but we are working on some new projects and these are reference books and images from our latest seasonal shoot.

Randy Goldberg clay sculpture

Randy Goldberg clay sculpture

There are not a lot of mementos, but …

One of our manufacturing partners made misshapen clay sculptures of the four company founders. They put me in a tennis outfit for some reason and there’s only a vague resemblance, but I found the gesture very sweet and endearing.

The newest item on my desk …

Is a sumo tangerine. Fresh food counts as new, right? I have set myself a sumo ration of one per day until they run out for the season sometime in the spring.

I’m really proud of what we’ve built at this workstation.

We’re working on a project right now that involves a photoshoot in Florida for a new product launching this spring. We were inspired by the book “Shtetl in the Sun” by Andy Sweet, which has all these great photos from Miami Beach in 1978. It sort of plays into the idea that young people want to be retired and let it fly like their wise-yet-slightly-unhinged grandparents.

Shtelt in the Sun by Andy Sweet

Shtetl in the Sun” by Andy Sweet.

I’ve got a love/hate relationship with my schedule.

My calendar and to-do lists (I use them both) are a force for good and a dominating overlord in my life. It all filters through there since my days are generally filled with meetings.

My days are never really
the same.

I work on so many different parts of the business that my days and weeks are never the same except for a few anchoring, recurring, meetings. I like the variety and the energy of it.

Throughout the day, I’m switching back and forth between digital and analog.

It’s a big mix. I love a pen and paper, but you can’t avoid digital. I try not to be a full luddite, but tactile things just appeal to me. I tracked down the U.S. sales rep for Kaweco, a German pen company, seven or eight years ago and they occasionally make us different colors of this specific pen with the Bombas logo. We love very specific swag at Bombas.

Currently, I don’t really use any “productivity tools”.

No apps or anything like that. I do use coffee, though.

I am fully against lunch
at your desk.

Fully against, and yet I do it every single day. I often eat in meetings, which I do not recommend. One day we’ll all take long lunches at lovely cafes and life will feel simpler and unhurried.





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